b2b e-marketing | E-Marketing Master Thesis
We recommend that students write their Master's thesis at the chair where the seminar paper was written, thus enabling early involvement in the respective research and project work of the chair. Florian Holz, blogger.com Contact person for master's theses For further information please contact Florian Holz. Informationen about the master's thesis In this chapter, an overview on thesis is presented that includes a brief introduction of E-Commerce, its evolution, adoption stages and Business-to-Business (B2B) E-commerce adoption in B2B relationships context. The problem which is the subject of this dissertation is also defined in this chapter. Electronic commerce This master thesis consists of four chapters. The first chapter is focused on literature review and presentation of the current state of digital marketing, with digital marketing concepts, media channels, analytics and automation as key segments
Master's Thesis, 2018
a) Conduct a thorough literature review on (industrial) two-sided markets platforms b) Provide a concise overview of different taxonomies of digital B2B (industrial) platforms c) Identify and classify leading B2B platforms (> 20 Platforms) d) Conceptualize fundamental (business model) patterns of these digital B2B platforms Who are we? In this chapter, an overview on thesis is presented that includes a brief introduction of E-Commerce, its evolution, adoption stages and Business-to-Business (B2B) E-commerce adoption in B2B relationships context. The problem which is the subject of this dissertation is also defined in this chapter. Electronic commerce Purpose: The basis of this study is to examine the use of social media in marketing strategies of the business-to-business (B2B) sector, as well as determining the strategies used to market agriculture and construction equipments through using social media, and the suitable platform used for this purpose; and these were the research questions
LUND UNIVERSITY LIBRARIES
Abstract or Introduction This Master's thesis explores whether there are content stimuli that are best suited to a specific stage of the customers' buying cycle. In other words, is there a connection between the engagement of website visitors and We recommend that students write their Master's thesis at the chair where the seminar paper was written, thus enabling early involvement in the respective research and project work of the chair. Florian Holz, blogger.com Contact person for master's theses For further information please contact Florian Holz. Informationen about the master's thesis a) Conduct a thorough literature review on (industrial) two-sided markets platforms b) Provide a concise overview of different taxonomies of digital B2B (industrial) platforms c) Identify and classify leading B2B platforms (> 20 Platforms) d) Conceptualize fundamental (business model) patterns of these digital B2B platforms Who are we?
262 Pages, Grade: 1,2
a) Conduct a thorough literature review on (industrial) two-sided markets platforms b) Provide a concise overview of different taxonomies of digital B2B (industrial) platforms c) Identify and classify leading B2B platforms (> 20 Platforms) d) Conceptualize fundamental (business model) patterns of these digital B2B platforms Who are we? In this chapter, an overview on thesis is presented that includes a brief introduction of E-Commerce, its evolution, adoption stages and Business-to-Business (B2B) E-commerce adoption in B2B relationships context. The problem which is the subject of this dissertation is also defined in this chapter. Electronic commerce We recommend that students write their Master's thesis at the chair where the seminar paper was written, thus enabling early involvement in the respective research and project work of the chair. Florian Holz, blogger.com Contact person for master's theses For further information please contact Florian Holz. Informationen about the master's thesis
Informationen about the master's thesis
This master thesis consists of four chapters. The first chapter is focused on literature review and presentation of the current state of digital marketing, with digital marketing concepts, media channels, analytics and automation as key segments Abstract or Introduction This Master's thesis explores whether there are content stimuli that are best suited to a specific stage of the customers' buying cycle. In other words, is there a connection between the engagement of website visitors and Purpose: The basis of this study is to examine the use of social media in marketing strategies of the business-to-business (B2B) sector, as well as determining the strategies used to market agriculture and construction equipments through using social media, and the suitable platform used for this purpose; and these were the research questions
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